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The Importance of Outsourcing For Small Businesses

Outsourcing became extremely popular during the early 1990′s. It’s the practice of hiring outside companies and contractors to perform work that you would normally handle yourself or through your own employees. Small businesses often outsource tasks they do not have the expertise to do themselves, like accounting, payroll, legal or distribution. Larger corporations use outsourcing to cut their overhead costs. But what businesses of all sizes may overlook are the many other benefits that come from outsourcing, particularly in the area of marketing.

Running a small business requires you to wear many hats! First, you wear the hat of worker – whatever products or services your business provides is something you know how to make or provide and often you must do this yourself. You wear the hat of business management – and are responsible for hiring the right people to help you get the job done. You wear the hat of bookkeeper and/or payroll officer- making sure that sales and expenses are recorded and employees are paid. The more “hats” you wear, the less efficient you will become and the less likely you are to increase the success and profitability of your company. Smart business owners realize the need to seek help in the areas of expertise where they are lacking. And the truly savvy ones realize that it is cheaper- and generally produces a higher quality of work- if they outsource this work to a qualified expert or company.

Benefits of Outsourcing

Reduce costs – a major reason companies begin outsourcing work is to reduce their cost of doing business. When you work with outside contractors and companies, you aren’t required to provide employee benefits like medical or vacation time, you don’t need office space for them, and you only pay for the work delivered rather than a weekly salary. Your savings can then be used for marketing and growing your business.

Reduce training expenses and time – many businesses have a need for short-term help for specific projects or tasks involved with growing the business. Hiring and training staff for short-term projects is time consuming and expensive. Using temporary employees may leave you unsatisfied, but outsourcing to companies and individuals experienced in the particular task you need is both a time saver and money saver. The less time you spend training employees, the more time you can spend on income-producing activities.

Increased efficiency – you cannot possibly be an expert in all areas of running and operating your business. What’s more, you can’t possibly find the time to wear all the “hats” required in your business, day after day. Eventually, you’ll start doing each task with less quality in order to fit in all the work that needs to be done. Using outside provider’s to handle certain tasks of your business gives you a competitive advantage as it allows you to focus your efforts on what you do best and the overall quality of what your business does will increase when you’re not trying to do it all on your own.

Level the field and look bigger than you are - small businesses can’t afford the resources that larger companies can maintain. You’re payroll budget is smaller. By outsourcing, you can compete with larger companies by increasing your own efficiency and access to expertise.

Benefits of Marketing Outsourcing

In addition to these standard benefits of outsourcing tasks for your small business, there are a number of benefits to small businesses who look to outsource their marketing needs to marketing experts.

The average small business owner can’t afford a marketing department, and typically the marketing activities fall on the shoulders of the business owner. Most business owners are not marketing experts, but the success of the business depends greatly upon the success of that business’ marketing.

If you find you don’t have enough time to create a marketing strategy (and follow through with it) you’re a good candidate to experience the benefits of outsourcing your marketing. Benefits include:

  • Increase your business efficiency since you can focus your own energy on your company’s income-producing activities while your marketing experts focus on bringing in new business.
  • Marketing requires a strategy and follow through to be effective. Having a team working on your marketing will improve your conversion rates drastically.
  • Outsourcing marketing is much less expensive than hiring a full time marketing specialist in-house.

I know from firsthand experience how valuable outsourcing can be. As a small business owner myself I rely on outsourcing and collaboration to run my marketing firm and serve clients. I rely on sales and advertising experts with decades of experience to help create and implement advertising strategy and sales training strategy. And I couldn’t possibly produce the high quality graphic design or web design services that my design partners can. Even if I could, it wouldn’t be a wise use of my time. In fact, even though I am an excellent writer, a large portion of this newsletter was outsourced to a copy writing specialist. We each used our skills and knowledge researching and writing about the subjects we know best and produced a final product better than either of us could have produced on our own.

Copyright 1st Position Marketing

Self-Branding Suicide – Do Your Social Media Mistakes Reveal an Unhealthy Business Ideology?

Symptoms Of The Home-Business “Self-Branding Suicide”

Let me start by stating that I am an avid proponent of online businesses and entrepreneurial opportunities in practically every shape and size. This includes network marketing, MLM systems, Internet marketing, affiliate marketing, marketing of online home business training and supportive software. Having said that, I hear people I work with everyday complain about how social media is ruined by entrepreneurial “leeches” who want nothing more than to spam them repeatedly with their auto-updates created to shove their opportunity or service down their throats.

The ironic thing about social media is that it is a reflection of who’s driving it. It is a reflection of its users both individually and as a whole. Individually, it is a reflection of what we want our business to accomplish for us and for those we seek to do business with. Currently, I’m not sure there is a better example of the “garbage in garbage out” principle being more accurately displayed than when a new online entrepreneur begins building their network and establishing their personal brand using social media with little or no planning.

The purpose of your social media efforts has to be more than sending random “buy my widget” or “make money by signing up now” messages set on auto-repeat every 15 seconds. That’s akin to social media telemarketing. It’s offensive to the very people who you need to trust you, causing you to quickly lose credibility and thus the ability to positively impact people along with it.

After all, we’re all on the same path working to reach relatively the same destination. We all want to be successful and fulfilled as we each define it. It is far easier to do it together by building a functional network of mutually supportive people than by committing what I call “self-branding suicide”.

Know this, that large numbers in a network mean absolutely nothing if you can’t do anything with them. They are good only for eye-candy and ego stroking. If you cannot effectively communicate and leverage your network at any given time toward a mutually beneficial action then you have no real usable network at all. You have useless numbers. If you spam them and you lose no-one then you have the first sign that NO ONE IS LISTENING! I have found however that these symptoms reveal a deeper issue found at the core of the business foundation, and even more specifically, the online entrepreneur themselves that must be rectified.

Diagnosing The Dysfunctional Home Business Cycle

But why do people, especially new MLM, Internet and affiliate marketers in the first year, do this? Primarily because they’re taught to. After feeling that they have bought into a lie, that the pursuit of a career had paid them in wasted years and less time with the people they love, they vow like an abused spouse, never to let that happen again. With this as a main motivator, they jump into their online venture with a mindset of “this is about me getting what I want now – it’s my turn!”.

Unfortunately, there are those that have sales copy written specifically to prey upon and attract those who are feeling exactly that (which ironically are most potential entrepreneurs) instead of offering something of more substance. This new entrepreneur seeking training is then coached to build a business foundation that utilizes that same selfish ideology as the motivational gas in their online business engine which in turn attracts others the same way. This type of training is prevalent unfortunately. They say this is the coveted “duplication principle” however WHAT you’re duplicating is far more important that the act itself. This cycle seems to be prevalent with any new entrepreneur who seeks training, whether it be a new Internet or affiliate marketer seeking training, an MLM or other business opportunity newbie.

Only You Can Identify & Alter The Cycle

There are plenty of mistreated children who grow up to unknowingly train their own children to mistreat the following generation. My point is this; there is a stark difference between healthy duplication and a dysfunctional spiral which, at the end of the journey, makes one feel that they were taken advantage of, despondent and stupid for ever hoping for something more fulfilling in their life. Many of those involved in MLM’s and business opportunities are caught in this same cycle but it doesn’t have to be this way. The immediate results for business opportunities that aim for this large demographic is that it attracts large numbers because the marketing is geared to identify with their emotional desire to stand up and take their life back, but unfortunately, it helps them neither heal nor become successful.

Your self-branding should ideally be an accurate reflection of who you are and what you want your business to accomplish BOTH for you and for those you seek to do business with. So often many do not take off the rose colored glasses to accurately estimate “what’s in it for them?” apart from giving them the same Kool-aid that they themselves are gulping down. The great thing about many business opportunities is that you have almost total control to brand yourself and create your own strategy for delivering value. Unfortunately if you are standing behind a company that simply does not deliver anything other than the “expectation to make money” it is almost impossible to break out of the cycle and represent the product or service.

I see this all the time with affiliate marketers who lose large chunks of their emailing opt-in lists because they over promoted a product, training or service that had a high-payout for them but did not deliver on their promises. They allowed the organization they promoted to use them along with their email list of potential customers and left them by the side of the road when they were done. This is where the affiliate would say that it is merely a numbers game of getting more potential customers, or the MLM opportunity that preaches that its all about getting more recruits, sponsoring more people, when actually it’s not. It’s not about numbers but about delivering something of value that improves the lives of those you share it with. I’m talking about choosing a deliverable that bolsters your credibility and doesn’t threaten it.

So What’s The Antidote?

So how do we go about correcting our unhealthy business owner perspectives? It’s actually simple if you’re ready to take the leap of letting go of a few deeply held false ideologies. Are you ready? Ok, here it is….your primary goal should not be first and foremost about making money. You gasp, I know but read on and I’ll explain. The key is finding something other than money that you can become passionate about. This is because the desire for money alone will NOT make your life to magically feel more successful and fulfilled. I’m not kidding – it’s true! The next two paragraphs will convince you.

If you’re like most online home business owners I’ve coached, you began your entrepreneurial journey when you decided to stop trading hours for dollars but (because you didn’t know any better) immediately ignored what would truly fulfill you and instead convinced yourself that it was money that was the missing piece all along. No my friend, there is something larger missing and it involves what I call emotional currency.

You need to realize that the most fulfilling currency in your business life is one where you are deeply, emotionally satisfied that your entrepreneurial efforts make a difference. From my experience I will tell you that if you commit to passionately pursue that, the by-product will result in reaping more financial reward than you ever expected. You need to identify with what you really want to achieve with your business efforts. It starts by asking yourself:

  • Other than money, what do I want my business efforts to accomplish that would fulfill me?
  • What type of reputation do I want to work toward earning in the online community that would deeply satisfy me?
  • Expand on the previous question: If successful, what will that reputation look like?
  • How should I approach my marketing and branding efforts in light of the answers to the previous 3 questions?

Now work backwards; reconstruct your business foundation to reflect those answers. THAT in-turn will produce a fire-in-the-belly that you cannot extinguish. It results in a business foundation that is tied so closely into who you are that you don’t need a pep talk to get excited about it. The end result is that it begins to provide emotional paychecks which fulfill you before and after the money pours in.

Translating That Into A Successful Marketing Strategy

There are myriads of people who give up following their financial dreams because they feel emotionally bankrupt. Realize that they are all incredibly hungry to deposit this currency into their emotional bank account. When you stop and think about it, it is a pretty simple undertaking to stand out from the crowd because people are very hungry for unique, credible and trustworthy resources. Practically 95% of online business marketers form their sales discussion from the same faulty perspective. You’ll see headlines such as “secrets from the guru who made 5-figures in first month, make money online using this double matrix” or “use this software to trick Google to making you big money” and so on.

If your business involves marketing a product with competition then you want the 95% to continue to do what they are doing. Write your ads, sales copy and articles from the perspective of your new healthy foundation and you will immediately stand out. Identify with those you want to attract to your product or service.

If you’re goal is to attract others to your business opportunity, training or service, know that the 95% with an unhealthy foundation know that they are missing something. They are not your competition;, they are your prospects. If you create a healthy foundation and portray a healthier, more functional and fulfilling alternative that involves emotional currency, you are immediately more appealing. There are also so many people publicly branding themselves dysfunctionally that it’s an instant delineator, setting you apart from the spamming masses.

If you commit to establishing your unique healthy foundation which seeks primary compensation from emotional paychecks you will not only be more satisfied, but you will also be fishing with different bait than most others. People will come to work with you because they believed you were personally offering something different before you even presented your business opportunity.

Conclusion

Regardless of your type of business, be mindful that every word typed online contributes to the perception or misperception of you by others which is directly tied into your credibility. By adequately taking the time to effectively establish your unique business perspective, you can then create a strong foundation for your business by redefining your goals and expectation.

This will also in turn, create a more noble cause that naturally sells you on that fact that what you are doing and why you are doing it are for the right reasons. The end result of that effort is the creation of fertile ground where the seeds of your true success and fulfillment can now germinate and grow. “Life’s ultimate excitement is to be convinced that one is fighting for all they are worth on behalf of a clearly seen & deeply felt good” ~Ruth Benedict

Powerful Network Marketing Tip – The One Word That Can Change Your Business (and Your Life) Forever

Here is an amazing and powerful network marketing tip I learned from Internet marketing guru Mark Hoverson. The biggest thing that holds people back from success is also the one thing they have the most control over themselves. You can write your own ticket to success or keep yourself from ever moving forward in life. It’s all up to you. But if you want to avoid becoming your own worst enemy, here is the one simple, yet powerful word that can change your business, and your life, forever: yet.

So why is ‘yet’ such a powerful word and what does it have to do with your business? Fear is a powerful de-motivator and prevents people from succeeding in life. People will find any excuse to stop trying at the first sign of trouble. But simply tacking on the word ‘yet’ to the ends of your sentences can be a powerful motivator. If you’re stuck in a rut with your network marketing business, don’t say, ‘I’m not making any money.’ Instead, say, ‘I’m not making any money yet.’ Want to be an Internet marketing genius that brings in a 7-figure paycheck? Don’t say, ‘But John, I barely know how to send an email. I don’t know anything about the Internet or marketing.’ If you really have the desire and passion to succeed, then instead you should be saying, ‘I don’t know anything about the Internet or marketing yet.’

Can you see how powerful this network marketing tip can be? The people that find massive success in life approach each obstacle as a challenge. They examine the problem, then go out and find a solution. They may not have the answer – yet – but they will find that answer.

Begin to use this powerful network marketing tip in your life and you will be amazed at what you can accomplish.